Live streaming is one of the things that most company is considering when it comes to marketing their products and services. It is an additional way, aside from the traditional pre-recorded videos, to reach possible and potential clients. Live stream videos reach more people nowadays because most people view videos on a daily basis.
But when you decide to opt for live streaming, you should know the things to consider when doing such. Doing a live stream requires a lot more preparation than doing pre-recorded ones. For one, you need to be truly prepared. In pre-recorded videos, you could edit out things which you don’t want to be included but in live streaming, you just can’t.
So, below are some tips to consider when doing live streaming:
Think of the perfect time slot.
Consider your target audience. Think of when your audience is able to view your content. Think of the perfect time of the day to reach them. Whether it is in the morning, in the afternoon or in the evening.
The power of FOMO.
The Fear of Missing Out, according to Merriam Webster dictionary, is the fear of not being included in something (such as an interesting or enjoyable activity) that others are experiencing. You can create teasers to build the excitement needed. Give it at least a day to create excitement for your audience.
Get your audience involved.
Make your Livestream interactive. Make them feel that they are part of the event. Have them react to your Livestream but all these depends on the platform you are using. Read their names live and answer their questions if possible. They would love it!
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